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Real Meat, Made Better
Maple Leaf Better Meat
OOH & Print:
Social Media:
Packaging & In-Store:
About:
Client: Maple Leaf
Product: Cultured Meat
Team Members: Conor Brown, Jennifer Yien
Role: Copy, Art Direction, Design
The challenge for this campaign was to introduce a somewhat controversial new product to the market. Cultured meat (or lab-grown meat) has just been FDA approved but is not yet on the market in North America. This theoretical campaign aimed to show the benefits of cultured meat while showing how tasty it can be.
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