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Real Meat, Made Better

Maple Leaf Better Meat

OOH & Print:

Social Media:

Packaging & In-Store:


Client: Maple Leaf
Cultured Meat

Team Members: Conor Brown, Jennifer Yien

Role: Copy, Art Direction, Design

The challenge for this campaign was to introduce a somewhat controversial new product to the market. Cultured meat (or lab-grown meat) has just been FDA approved but is not yet on the market in North America. This theoretical campaign aimed to show the benefits of cultured meat while showing how tasty it can be.

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